Everything You Want To Know About Transmedia Storytelling But Are Afraid To Ask

Five artists, game designers and storytellers will showcase and discuss their recent attempts to juxtapose, explore and develop new ways for visual storytelling.


Interest around transmedia approaches to storytelling has grown exponentially over the past couple of years, while definitions vary greatly and live examples are few. There is a lot of buzz but ultimately misconceptions and lack of understanding surround transmedia. How are projects produced, campaigns initiated, and what is the impact of this approach? Our panelists will shed light on these critical questions through case studies presented.

This public discussion will look closely at emergent work utilizing a transmedia approach, and hear from creators and strategists regarding their processes and perspectives on: designing platforms and user experiences, modes of decentralized authorship and gaming, organizing nonfiction media for dynamic audience engagement, and innovative business models and funding approaches.

Curated by John Bruce with support from Ida C. Benedetto.

  Takaaki Okada is the Co-founder and Creative Director of ConditionONE, a technology media startup developing  immersive experiences. As the Co-director of Office of Unspecified Services, he works with media organizations,  photographers, and filmmakers. Previously, he was a senior designer on a National Design Award winning team  at Pentagram Design. His work for One Laptop Per Child is in the permanent collection at the Museum of Modern Art in New  York.


 Nick Fortugno is a game designer based in New York City, and a founder of Playmatics. From 2007-2009, Nick was the co-founder and Chief Creative Officer of Rebel Monkey, a NYC online games company. Before Rebel Monkey, Fortugno was the Director of Game Design at gameLab, where he was a designer and writer and served as lead designer on the downloadable blockbuster Diner Dash and the award-winning game Ayiti: The Cost of Life. Nick teaches game design at Parsons The New School of Design.

 Brian Newman is the founder of sub-genre media, a film and new media production, distribution and marketing company which helps filmmakers and new media artists to develop and market their projects. Sub-genre specializes in audience development, transmedia business practices and distribution strategies. Brian was most recently CEO of the Tribeca Film Institute (TFI), where he conceived the Reframe project, a ground-breaking initiative to make available films that were “stuck on the shelf,” and disappearing from access.


Amam Ali and Bassam Tariq are award winning storytellers and filmmakers. Ali is based in New York City and is one of the only young American Muslim voices in the public spotlight today. He’s made appearances on dozens of media outlets such as CNN, HBO, ABC News, and NPR to talk about his upbringing as a 20-something Muslim born and raised in America. Tariq is a writer and filmmaker whose work has appeared on Time Magazine, CNN, NPR and BoingBoing. During Ramadan in 2010 and 2011, Islam’s holy month of fasting and reflection, Ali and Tariq took a roadtrip across America, stopping each evening to break their fasts at a different mosque in a different state. In two years the two have driven over 25,000 miles during the trip and been to all 50 states and have showcased their narratives on their site. They are currently working to present 30 Mosques via a transmedia platform.

John Bruce works at the intersection of strategy, messaging, and design for forward-thinking organizations and media ventures. He is a founding partner of Forward Mapworks – a strategic consulting firm using whole-systems thinking and mapping. As Senior Strategist for Free Range Studios – a media and innovation shop famous for the viral video series The Story of Stuff, John helps clients shape platform development, brand identity, and integrated outreach, as well as working to design successful transmedia content and distribution platforms focused on storytelling to stimulate conversations that lead to positive behavioral and systemic change. John spent over a decade working in feature film and television production, serving in a variety of roles.

View Comments

  1. Hi. I just get there and pay $ 20.00 or do I have to be on a list?



    Comment by Armando on January 25, 2012 at 12:27 pm

  2. Best to purchase tickets in advance, as we have limited space and often sell out. Click the “register” link above, or use:
    Register at Brown Paper Tickets

    Hope to see you there!

    Comment by UnionDocs on January 25, 2012 at 5:22 pm

  3. […] I always leave UnionDocs inspired – their screening room is a hotbed for forward thinking conversations on the evolving intersection of documentary/art filmmaking and storytelling. Yesterday afternoon brought a stellar multi-disciplinary cast of presenters on Everything You Want To Know About Transmedia Storytelling But Are Afraid To Ask. […]

    Pingback by Innovative Storytelling Projects You Need to SeeListenIn Pictures | ListenIn Pictures on January 30, 2012 at 1:18 am

Leave a Reply